This was an urgent last minute request the afternoon before a major senior leader in-person event. Leadership wanted to hand out physical 4×6 cards with campaign branding encouraging mid-level management to share feedback and ideas related to the event they were attending and larger campaign goals.

Another designer and I collaborated to pull together existing campaign elements, like the arrow symbol, WOW logo, purple highlight, and high-contrast black to make something that would mesh with other collateral even though we did not have the same amount of time to put it together. We had about 4 hours to make this, including multiple feedback loops from 2 levels of leadership.

A significant challenge with this project was the amount and structure of text provided. There was too much copy to include any large visual element or image, so we went with a text-based visual design and relied on formatting and visual hierarchy to create interest.

The cards received excellent feedback at the event and the form linked to the QR code got a lot of high-quality responses from participants.