TikTok’s @sexysweetpotato, also known as Sopita Queen, commissioned branding materials after reaching influencer status on the platform.

Sopita Queen provided two concept sketches, based on the dish sopita with estrellitas. Sopita videos were a major source of followers for Sopita Queen, and her followers call themselves her estrellitas.

An early draft of the logo involved an offset bowl, illustrated estrellitas, alphabet-soup-style letters spelling out “Sopita Queen”, and a estrellita-inspired crown on a transparent background.

The final logo incorporated a solid background and centered bowl in order to work as both a round and square profile picture.

In addition to the main logo that will be used as a profile picture, a horizontal text version of the logo with a transparent background can be used as a watermark, page header, and for black and white applications.