During the fall semester before Dr. Ray Guarendi was scheduled to speak at St. Gregory’s, I was tasked with designing a marketing system to bring in a large audience.

In the planning phase, my team identified several target audiences, including:

• Catholic faculty, staff, and students
• Psychology graduate and undergraduate students
• Social science faculty
• Parenting faculty, staff, and students
• Families in the local community
• Parishioners of local parishes
• Social media followers of the university and campus ministry

Based on these audiences, I designed four distinct marketing themes:

• Sunset (targeted to parents and families)
• Holy family (targeted to Catholics)
• Silhouette (targeted to Psychology and Social Science scholars)
• White (basic info with no specific target)

The core information, typography, and product types remained the same across themes. For most themes, I designed the following products:

• 8.5×11 flyer
• 8.5×11 and 11×17 posters
• TV screen ads
• Instagram & Facebook image posts

These materials were posted online, on campus, and in the local community.

These are three of the digital images used on Facebook and Instagram to drive ticket sales.

These are three of the flyer styles posted around campus before the event.